Every morning I find myself waking up with thoughts I want to share.
When I look back at the successes I’ve had I realize how often they involve finding the balance in what may seem on the surface like opposed ideas.
For example, being fearless, yet being careful.
When I left the corporate world behind to open my first franchise I had to be fearless to take that first step. But I also had to be careful. I chose my franchise carefully.
Taking any first step requires a certain amount of fearlessness. Have you ever seen a child learning to walk, or taking that first wobbly ride down the street on a two-wheeler?
Three or four years after my franchise decision, I learned that my fellow-workers, who sat at corporate cubicles in the same room as mine, no longer had the jobs they had counted on keeping until retirement. Sometimes not taking that fearless step means being careless, when you think you’re being careful.
Now here is the other important side of decision-making. Being fearless does not mean taking a wild, unconsidered step.
Every franchise out there is not for you, and some are not for anybody.
Once a good idea takes hold – like franchising – it begins to attract a wide range of players, not all of whom apply the same standards or adhere to the same levels of quality.
That’s why I maintain “Liz’s List.” Every franchise on it may not be for you. That’s where my advice weighs in — it’s all about matching skills and expectations with franchise offerings. But you can be sure that every franchise on my list is of the highest quality.
Think about taking that careful, fearless step.
But before we walk, we talk. Call me for a conversation at (866) 568-1278.