Franchising Stands the Test of Time

Franchising Stands the Test of Time

Teddy Roosevelt once said, “The more you know about the past, the better you are prepared for the future.” The same holds true for franchising, which has stood the test of time and continues to thrive.   In his book, “Megatrends: Ten New Directions Transforming Our Lives,”  published in 1982, John Naisbitt, an American author…

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Be All You Can Be! | Liz Leonard - Franchise Advisor

Be All You Can Be!

Remember this highly successful recruiting message used by the US Army to attract talent?  The message is adaptable to today’s business environment.  I offer it here as a reminder that ‘being all you can be’ is exactly the right message for today’s veterans who have completed their service and are looking for a new way…

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Age and Franchise Ownership - No boundaries

Age and Franchise Ownership – No boundaries!

Baby boomers were raised to believe they would retire at 65.  Their parents lived during a time when companies and their employees stuck with one another often for a lifetime.  Retirement was for the ‘old people’ who swapped out their works station for a golf cart.   Today people in their fifties and sixties foresee…

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Fearless and Careful | Liz Leonard - Franchise Advisor

Fearless and Careful

Every morning I find myself waking up with thoughts I want to share.   When I look back at the successes I’ve had I realize how often they involve finding the balance in what may seem on the surface like opposed ideas.   For example, being fearless, yet being careful.     When I left…

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Love it or leave it | Liz Leonard - Franchise Advisor

Why I stopped defining myself by my job

One of the toughest decisions you will ever make is whether or not to leave a job. This is especially true when you dream of leaving your job to start your own business. Maybe you’re feeling stuck in your current job. Ideas of what your career could be are constantly entering your mind, but instead,…

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The Only Boss You Need is You: A Guide to Franchising | Liz Leonard

The Only Boss You Need is You

Maybe it’s losing your job, maybe it’s deciding to take action on your long overdue entrepreneurial dreams of starting a business, or maybe it’s just your need to escape the stressful corporate world. Whatever the reason may be that led you to consider options around business ownership, here are some of the things you should…

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Thinking of reinventing yourself? | Liz Leonard - Franchise Advisor

Thinking of reinventing yourself?

Thinking of reinventing yourself? An expert advisor might just be what you need.   You may have worked for corporate America for decades just like most of us. Those were long years of pure and all too consuming stress that did not bring enough career satisfaction and sense of well-being. While your high-paying salary had…

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What type of business best suits you? | Liz Leonard

What type of business best suits you?

Deciding to buy a small business is a major investment step. Choosing the right type of business is integral to the kind of success you will have. There are two broad categories of businesses you can consider: a franchise or an independent!   Both have merit.  To determine which is right for you, look for…

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Your Future Isn’t as Scary as You Think | Liz Leonard

Your Future Isn’t as Scary as You Think

For those accustomed to collecting a paycheck, the prospect of business ownership can be daunting and overwhelming. The natural self-doubt arises: Will I go into crippling debt? Is my business idea as strong as I think it is? What if I’m not the “entrepreneurial type?”   While fear of failure can’t be summarily dismissed, it…

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Face Your Fears

Overcoming your fear

Finding, facing, and overcoming your fear: the path to franchise ownership   President Franklin D. Roosevelt famously asserted that “the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.”   The paralyzing effect of fear is one of the greatest barriers to business…

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You’re Talking Yourself Out of Opportunity | Liz Leonard Blog

You’re Talking Yourself Out of Opportunity

How to stop the excuse-making and start taking definitive action. By Jennifer Sawyer from   A few years ago, I hunkered down behind my laptop at the kitchen table, reading through job listing after job listing. With each new post, I felt a twinge of excitement at the possibility of my next career move. There were…

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Liz Leonard, Drive to succeed

Dreaming of business ownership?

Many thousands of people have transitioned from employment to business ownership by investing in a franchise. The majority of people who start down this path will initially focus on the industries that are either most familiar to them or are most closely related to their hobbies or passions. They target their research on franchise opportunities…

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Calling all quality-of-life seekers

Are you at a crossroads in your life or career? Many of us reach a point in our lives where we ask, am I on the right path? Is there another course I should be pursuing?     When searching for a franchise the best way to begin your search is with a List. NOT…

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Liz Leonard, Mapping Out The Road To Success

Mapping Out The Road To Success

The only thing that we can rely on to be constant is change. The political environment is forcing rapid change like we’ve never seen before. No question that technology continues to evolve in a way that forces us to embrace it or simply get left behind. Demographics are changing with a record number of Boomers…

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