Ask Liz

What does a Franchise Advisor provide for me? +

In short, we save you time and money. We provide you a wealth of general and specific information about the franchise industry. We provide in-depth research and knowledge to help you find the best opportunity in the right market according to your criteria.

What can I expect? +

We will start with an initial interview to gain insight into your previous experience, goals, strengths, weaknesses, investment range, target market and more. We will work to select ideal franchises for you and assist you in evaluating the opportunity and remain by your side throughout the remainder of the process.

Why would I want to buy a Franchise? +

Buying a franchise makes entry into business ownership much easier. Following a proven business plan using the methodologies, systems, and a recognized trademark dramatically speeds up the process while reducing the risk involved.

How long does it typically take to evaluate a franchise? +

The answer depends on you and how much time and attention you are willing to commit to your evaluation. I advise people that if they are serious about getting to a decision, they should be willing to commit between 5 and 10 hours per week – representing a combination of phone communications and research. Most people complete their investigation in 4 to 6 weeks. A person who is really focused can be done in 4 weeks, while some people can take as long as 90 days.

What is the cost of services? +

I do not charge a fee for my services. However, the franchise companies do pay us for finding the best match in a candidate franchise owner. Franchises are awarded to the best candidates who fit the skills and abilities necessary to be successful in that business.

Why invest in a franchise? +

  • More flexibility in their day. Franchisees look for greater input in their day-to-day activities.

  • More control. Franchisees want the authority and responsibility to make decisions which impact their business careers. They look to create a more performance-based and less political-based work life.

  • More work-life balance. Many franchisees discovered that their past careers were consuming them, jeopardizing their closest personal relationships. Many start franchises to spend more time with family, which may also include working with family members.

  • Greater Personal Challenge. Many franchisees had either reached the pinnacle of their professional careers or were competent to the point of no longer being challenged. They were in some version of a career rut and desperately needed a change.

  • Giving back to the community or making a difference in the lives of others. Many franchisees have achieved financial stability or success in their past careers. They felt it was time to give something back.

  • Financial Gain. Many franchisees have a track record of success, creating wealth for shareholders or owners of other companies. It became time to create more equity and greater wealth for themselves and their families.

Why should I pay for royalties? +

Royalties are the magic that makes the formula work. So what would it cost you to hire a management, advertising, and customer support team? The answer is usually more than the average owner would ever spend! How much would you put back into the business? The cost usually outweighs the royalties. The wonder of royalties is that instead of the individual owner footing the bill to run his or her business, the expense is shared with all of the franchisees within the organization.